01
Marketing Consulting
Sit down with operators. We'll map the funnel, sharpen the offer, and pressure-test the story before a single frame gets exported.
Consulting & Editing · est. 2023
There's a difference between pressing record and converting to sales.
Hook Tales is a boutique marketing consulting & editing studio for creators, coaches, and founders who treat every frame as a piece of persuasion.
Trusted byCreatorsCoachesFoundersCourse buildersAgencies
About
Built by the mind behind the ads.
Jordan Cole, the founder behind Hook Tales, has written scripts and edited ads for some of the biggest names in functional health — Dr. Axe, Dr. Will Cole, Dr. Austin Lake, Dr. Pompa, and more. Millions and millions of dollars in ad spend. A massive, hard-won dataset on what makes people stop, watch, and buy.
That means every hook, caption, and cut here is informed by real market testing — not theory, not trends. We already know what works. Now we apply it to your footage.
Health is one of the hardest niches to succeed in. If the psychology converts there, it converts anywhere. This isn't a health agency — it's marketing psychology that happens to have been battle-tested in one of the toughest markets online.
What we do
Three disciplines. One conversion-first craft.
We don't sell hours or deliverables. We sell an outcome: video that earns attention and turns it into revenue.
02
Marketing Psychology
We start with why people click, watch, and buy. Every cut, hook, and caption is engineered around the behavior you want to trigger — not trends, not vibes.
03
Video Editing
Long-form webinars, short-form hooks, ad creative — edited by people who've spent years inside conversion-driven marketing, not just timelines.
Approach
We edit the psychology, not just the timeline.
Most editors cut for pacing. We cut for the moment a viewer decides you're worth listening to — and the moment they decide to act.
That means hooks tested against real audience data, scripts sharpened for cognitive bias, and pacing engineered around attention curves — not a template.
Attention is earned. Action is engineered.
Contact
Have footage that deserves better than a template?
We take on a small number of projects each month. Tell us about yours.